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TIME: Almanac 1995
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TIME Almanac 1995.iso
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1994-03-25
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<text id=89TT0937>
<title>
Apr. 10, 1989: Cashing In The Checks
</title>
<history>
TIME--The Weekly Newsmagazine--1989
Apr. 10, 1989 The New USSR
</history>
<article>
<source>Time Magazine</source>
<hdr>
PEOPLE, Page 106
CASHING IN THE CHECKS
</hdr>
<body>
<p>By Howard G. Chua-Eoan/Reported by Sally B. Donnelly/Moscow
</p>
<p> My name as a chess champion belongs to the whole world, not
just one country," says world champion Gary Kasparov. Ask him
where he lives, and he'll tell you, "In the sky." That is, in
a plane. This year he will jet to the U.S. and Europe to set up
chess programs for urban youth. Ever ready to show off his
skills, Kasparov, 25, is one of the first Soviets to venture
into reklama, the Russian word for advertising. He has been paid
to appear in commercials for Atari computers and Schweppes tonic
water, his favorite drink. "It's work," he says, "but it gives
people a new view about chess." It certainly reminds Kasparov
that there is a more lucrative meaning to the word check.
</p>
</body>
</article>
</text>